Why Image Compression Matters
Large images are one of the biggest culprits behind slow-loading websites. Studies show that a 1-second delay in page load time can result in a 7% reduction in conversions. Image compression solves this by reducing file sizes while maintaining visual quality.
Types of Image Compression
There are two main approaches:
- Lossy compression removes some image data permanently. Formats like JPEG use this approach, and modern algorithms can achieve 60-80% size reduction with minimal visible quality loss.
- Lossless compression reduces file size without removing any data. PNG optimization falls into this category — the image looks identical but takes up less space.
How to Compress Images with Fluranto
Best Practices for Web Images
| Format | Best For | Typical Savings |
|---|---|---|
| WebP | General web use | 25-35% vs JPEG |
| JPEG | Photos | 60-80% reduction |
| PNG | Graphics with transparency | 10-30% lossless |
Compressing images is one of the simplest ways to improve your website's performance. With browser-based tools like Fluranto, you don't need to install any software — just upload, compress, and download.
image compression
web performance
optimization
